answers

6.1 About business: BLOCKBUSTER BRAND (reading) ex 2: 1 b) 2 d) 3 a) 4 e) 5 c)

ex 3: 1992 – Launched own line of soaps

1993 – Changed name to Fresh

1994 – Barneys started selling Fresh products

2000 – Signed deal with LVMH

2001 – Sales reached $14 million

2007 – Hired a CEO

Soon – Plan to enter China

ex 4 1 F – Fresh ‘rubs shoulders with’ (operates in the same environment as)

famous companies.

2 T

3 F – They have 15 of their own stores and also sell through other high-end

retail stores.

4 F – They founded Nuts About Beauty in 1991 and renamed it Fresh in

1993.

5 F – Many seem to be made from exotic ingredients but others are made

from more common ingredients, such as sugar.

6 F – Glazman has a nose for fragrances; Roytberg has a knack for

packaging.

7 T

8 T